I often tell people that Stanford alumni change our lives on a regular basis. I came across an unexpected angle on that today…
Stanford alumnus Tiger Woods is perhaps the best known (and loved) athlete in the world today. He’s also a key figure in clothing trends!
When Tiger Woods wakes up this morning, he will not have to think twice about his outfit. It was picked out for him a year and a half ago, just like the clothes he will be wearing Friday through Sunday at the U.S. Open at Olympia Fields.
It is all part of the marketing strategy for Nike Golf, which scripts Woods’ clothes for the majors and then ships the merchandise to stores around the country a couple weeks after each major. Woods’ popularity and the television exposure generated by the tournaments combine to increase sales of the selected items.
‘I was just inundated with phone calls after he wore [a short‐sleeved mock turtleneck],” said Lynda Reis, the apparel buyer for Chicago Tennis and Golf. ”I could not believe the response. There have not been too many things I’ve had so many phone calls about. And the men will come in and say, ‘I don’t know if I’d wear it playing golf, but it looks so cool on him.”’
That’s not exactly what I had in mind when I told people about the influence of Stanford’s alumni, but it does illustrate the point in a bizarre sort of way. Tiger–a role model to us all.