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Awe­some com­ment at the end (although I do not know if it is true or not): “Do note that death insur­ance did­n’t sell well until it was giv­en the less accu­rate but more affa­ble name, life insur­ance.”

Road Fare>Congestion Pric­ing?

Con­ges­tion pric­ing sounds like some­thing to avoid since nei­ther term is some­thing you want. Eric Jaffe held a con­test for replace­ment terms. Decon­ges­tion pric­ing is one pos­si­bil­i­ty since it at least h…